1. Quality and Safety

• Always check for certifications, expiry dates, and quality seals.
• Look for ingredient transparency — avoid harmful additives, chemicals, or allergens.
• For food or beverages, ensure they meet health and safety standards.

2. Price and Value for Money

• Compare price per unit or per serving, not just total cost.
• Balance cost vs. quality — cheaper options may compromise on performance or safety.
• Consider bulk buying only if the product’s shelf life supports it.

3. Brand Reputation and Trust

• Choose brands known for consistent quality and ethical practices.
• Check customer reviews, ratings, and after-sale support (for repeat-purchase goods).
• Trusted brands often maintain better quality control and supply reliability.

4. Shelf Life and Storage Requirements

• Review expiry dates and storage instructions (e.g., temperature, humidity).
• Avoid overbuying perishables that might spoil quickly.
• Look for packaging innovations that extend freshness or usability.

5. Sustainability and Environmental Impact

• Prefer products with eco-friendly packaging or biodegradable materials.
• Choose brands that promote responsible sourcing and sustainable manufacturing.
• Support companies with recycling programs or carbon-neutral initiatives.

6. Health and Nutritional Value (for Food & Beverages)

• Check nutrition labels for calories, sugar, sodium, and fat content.
• Opt for organic, low-processed, or additive-free options when possible.
• Be mindful of dietary restrictions (e.g., gluten-free, vegan, lactose-free).

7. Availability and Convenience

• Consider where and how easily the product can be purchased (in-store vs. online).
• Evaluate delivery options, subscription models, and return policies.
• Reliable availability ensures consistency in your consumption habits.

8. Packaging and Design

• Good packaging protects the product and provides clear labeling.
• Easy-to-use, resealable, or recyclable packaging adds value.
• Minimal or eco-conscious packaging appeals to modern consumers.

9. Promotions and Loyalty Programs

• Take advantage of discounts, bulk deals, or loyalty rewards.
• Be cautious of marketing gimmicks — ensure quality isn’t compromised.
• Consider long-term savings from subscription-based purchases.

10. Personal Preference and Lifestyle Fit

• Choose products that align with your values, tastes, and daily habits.
• Evaluate how the product fits into your routine or health goals.
• Brand loyalty often builds from alignment with personal identity.